As social media has become more popular, there has been a rise in Latter-day Saint influencers. These influencers use their platforms to share their faith and inspire others, and many of them have been able to monetize their content. However, some people in the Church of Jesus Christ of Latter-day Saints have questioned whether it is appropriate for these influencers to make money from their online presence. Have you ever wondered this?
Let me share my own experience. I was once accused of using my platform for “priestcraft.” That really took me by surprise. (Mostly because I really don’t make much money at all). This person did not like that I was selling a Spiritual Gift Guide on my website. I used this as a great teaching moment. I asked them if I had written a book about how to discover your spiritual gifts, if that would be better. They agreed that it would. I then told them that I had done all the research of writing a book, as that had been my original intent, but with all the rules, regulations, etc. of publishing a book, I chose to instead create a beautiful PDF and sell it digitally on my website. I asked how that was any different than selling a book.
They did not respond.
So, what is the difference between priestcraft and simply making money with Latter-day Saint content?
“Priestcrafts are that men preach and set themselves up for a light unto the world, that they may get gain and praise of the world; but they seek not the welfare of Zion” (2 Nephi 26:29). In other words, it’s all about your intent. Do you want to lift yourself up for the praise of the world, or do you want to share God’s light and love with the world?
Some influencers make money with books, magazines, podcasts, CFM resources, or products. And if you want them to keep producing these good things, they need to keep making money. Monetizing their content allows Latter-day Saint influencers to reach a wider audience. This increased reach can have a positive impact on the Church and help to spread the message of the gospel to more people.
Making money as a Latter-day Saint influencer can also be a way for members to serve others. Many influencers use their platforms to share uplifting messages, provide practical advice, and answer questions about the Church. By monetizing their content, they can create more opportunities to help and serve others. As long as Latter-day Saint influencers are honest, ethical, and committed to sharing truth, there is nothing wrong with making money from their online presence.
A friend of mine, and fellow Latter-day Saint influencer said this:
“It’s a beautiful sight if people online can share goodness and their testimony while trying to make money at the same time. Of course not everyone has a “righteous intent” and greed can still be a sin but we don’t know why someone might need money. We would do well to follow President Nelson’s counsel: ‘The Savior’s message is clear: His true disciples build, lift, encourage, persuade, and inspire-no matter how difficult the situation. True disciples of Jesus Christ are peacemakers.'” -Priscilla Davis
So, if you enjoy consuming goodness online, consider supporting those people creating the goodness!
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