Do you have a strategy when sharing the gospel online? It’s not necessary, but it’s definitely helpful! My strategy has become so routine that whipping out content is easy, most of the time. But before I share my strategy with you, I want to tell you why I think it’s important to have a strategy in the first place.
Again, I don’t think it’s necessary to have a strategy. If thinking about creating a strategy stresses you out or overwhelms you, then don’t worry about it. The important think is just to get the goodness out there. However works for you. But when you have a strategy, your content will make much more sense to your audience. Instead of posting random ideas, you can share ideas that flow together and teach principles step by step. Plus, I believe that creating a strategy will actually give you more ideas.
So, just remember that it doesn’t matter whether you use my strategy or not. Maybe it will give you some ideas to create your own.
First, I think it’s important to choose 3-4 main ideas you want to share about. There are so many different gospel topics. You could share about temples, priesthood, culture, or the attributes of Christ. My topics are spiritual gifts, how to share the gospel online, and the impact of influencers/how to seek for truth online. Your topics should mesh well together, but don’t necessarily have to be similar.
Next, I write down as many topics as I can think of under each of those main ideas. For example, under spiritual gifts I could share about how to discover your spiritual gifts. Under how to share the gospel online I could share about my strategy for sharing the gospel online (see what I did there?). And under how to seek for truth online I could share about my favorite resources when I have a gospel question. Get a notebook and just brainstorm. You might be surprised at how many topics you will think of.
Decide how often you want to share about each topic. For me, I share one every week. If that seems too much for you, I give you permission to do whatever the heck you feel like. The first thing I do when I choose a topic is write a blog post about it. This is what I call my core content. Your core content could be any platform. Youtube, blog, Instagram, podcast, etc. But I do suggest it be the same every week and easy for people to find. And if you need some help coming up with ideas of what to post, I have content calendar called A Year of Sharing Goodness Online with ideas already done for you!
Next, share about your core content on as many platforms as you can. My favorite one is Instagram. I share 3-4 reels, 1 carousel post, and plenty of stories all about my core content for the week. I often share videos about it on my Youtube channel, and pin it to some Pinterest boards.
This is my basic strategy. Of course, I could share many more details, tips, and advice for your specific situation. If you would like an individual consult, you can find more details here. If you are someone who has a desire to share more goodness online, try creating a strategy. You will be glad you did.
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